Dear Software Tester, Google Yourself

As a software tester that is on a path becoming a passionate software tester, you need to be aware that your name is your brand. The brand has two crucial components, awareness and association. The post is based on a remarkable book written by Chad Fowler, The Passionate Programmer.

Your name is your brand. The brand has two components: awareness and association. As a software tester, you would like that your name has a positive association with software testing craft. Positive attributes are:

Being a jerk software tester is not part of positive association attributes. Google never forgets (it could if you explicitly ask them, but it takes time). So all your Internet trail, forum conversations, blog comments, is reachable via Google. This is the answer to your personal brand. Go and Google yourself:

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Double quotes are essential. What do the top five results tell about your software testing brand?

Originally published at on January 7, 2020.

Founder of Tentamen, software testing agency.

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